Spring 2024 – Branding and Identity
A set of branding & identity materials made for a hypothetical rebrand of Teatro Cantiere Florida, a theater in Florence. Teatro Cantiere Florida is a contemporary theater which showcases both plays and musicals. This project was created during my study abroad semester for an assignment where I was tasked with rebranding a local theater.
My goal with this project was to modernize the theater’s branding while also highlighting unique elements of their identity. I was really drawn to the industrial architecture of the building and made a logo inspired by the geometric squares and rectangles of the exterior. I also inscribed the initials of the theater’s name, “TCF”, within the shape. The color palette was based on the building as well, taking the red and blue hues from the upper section of the exterior wall. The overall visual langugae was informed by the logo and color palette, highlighting photographic imagery of productions along with geometric, blocky elements as a reference to the theater’s unique brick walls.